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IBF Intranets live - Part 5 Yammer

Talking to Yammer CEO - David

IBF found that Yammar has helped glue IBF togeather


David was COO of PayPal
Then started Genie - family tree social networking site
Got more than 30 employees so wanted a way to solve email overload and keep everyone connected.

We liked twitter - but everyone sees your updates, very hard to limit to those with same email domain as you.

IBF use skype and email as well as Yammer, 40 in team globally.
Helps allow questions and feel a sense of community

Nic Price - feels like a little bit of intranet outside the intranet on the cloud

Q David what is the market for Yammer
A We want Yammer to spread virally, make money off yammer as an enterprise product.
Empower employees to communicate - free for users, enterprise can gain control by paying for admin tool access.

Q What is the payment model ? IBF pay nothing at present
A That is OK, effectivly it is a free trial period $1/user/month is what you pay for admin tools

Q Some companies felt annoyed by users signing up without OK of the IT team
A We haven't heard that directly
Admin tools allow company to ensure Yammer security conforms to the security policies of the business.
Another business benefit of paying is that you get ownership of the messages.

Increasingly twitter and yammer will diverge

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