Recently I was asked " What are the top 10 points you think are important to get across to staff at all levels in an organisation about Yammer? " My initial reaction was "Tough ask", mainly because I've seen great write ups on what organisations get out of Yammer but very few that talk directly to the user benefits. Many articles give the usual cop out "users can't see the point, until they get it" I admit I was in that boat when I started using Twitter, a public micro blogging platform. But just like they said "once I used it I got it". What they didn't say was that it took a while and it suits certain people better than others. So as with all things in the social media space, be aware that culture change not the technology may be your biggest challenge. So what does Yammer, a microblogging platform for organisational use , do for real employees that is compelling enough for them to spend the time to "Get it" ? First off Y...
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