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Architect or Cartographer

Aaron Resting in a recent post on A list apart
http://www.alistapart.com/articles/mappingmemory
gives a very thought provoking look at the framework we view what it is to be intranet professionals through, and what it could mean to change that framework.
How do you see yourself ? architect or cartographer ?
Or something in between perhaps ?
Aaron's musings tie well with the last sentence of an article by Elizabeth Marsh (IBF) from July http://www.intranetlife.com/intranet_benchmarking_for/2008/07/employee-direct.html
In it she muses, in the last sentence, on how formal the term intranet is, compared to the reality of what intranets as concepts / things actually achieve.
The area of language and how our ability to document in words what it is we, intranet professionals, do is something that I feel has importance for us all. If we can get our heads around the words then we'll find it easier to articulate the value we deliver to those who control the organisations we work for.
DorjeM
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