Serendipity Thanks to staff within my organisation (BR) and people like Chris Brogan , Cairo Walker and James Robertson the past couple of weeks have been very interesting for me because they've drawn togeather ideas I've been exposed to for a while. I think they've clicked. The following is the true story of how serendipity helped save elephants - believe me it does relate to social media within the firewall. “Moses lives in Africa, works for a large global organisation and is responsible for elephant human conflict resolution. Abraham lives in India, works for the same large global organisation and is also responsible for elephant human conflict resolution. Moses grew up in the African bush, where there is a kids story that a bee (rather than a mouse) can scare elephants. Moses noticed that those villages who kept beehives had less elephant conflict events than other villages, all other factors being equal. To test his theory he put beehives in those villages with the m