Serendipity
Thanks to staff within my organisation (BR) and people like Chris Brogan, Cairo Walker and James Robertson the past couple of weeks have been very interesting for me because they've drawn togeather ideas I've been exposed to for a while. I think they've clicked.
The following is the true story of how serendipity helped save elephants - believe me it does relate to social media within the firewall.
“Moses lives in Africa, works for a large global organisation and is responsible for elephant human conflict resolution.
Abraham lives in India, works for the same large global organisation and is also responsible for elephant human conflict resolution.
Moses grew up in the African bush, where there is a kids story that a bee (rather than a mouse) can scare elephants. Moses noticed that those villages who kept beehives had less elephant conflict events than other villages, all other factors being equal. To test his theory he put beehives in those villages with the most number of elephant conflict events. Lo and behold conflict events went down. They went down in every village bees were introduced. The honey was also a money maker so there was a double win.
Now Abraham was commenting on the fact he hadn’t found any reliable solution to human elephant conflict to a visiting consultant, who just happened to have been to Africa and met Moses. Serendipitous, luck, call it what you will the consultant put Abraham in contact with Moses. Elephants people and bees across two continents benefitted”
Social media tools can do this for the enterprise.
That is the business value.
Serendipity
Still not convinced ?
Ask your senior management team why they play golf, or polker or belong to the old boys club.
How would serendipity go down as a social media deal clincher in your organisation?
Thanks to staff within my organisation (BR) and people like Chris Brogan, Cairo Walker and James Robertson the past couple of weeks have been very interesting for me because they've drawn togeather ideas I've been exposed to for a while. I think they've clicked.
The following is the true story of how serendipity helped save elephants - believe me it does relate to social media within the firewall.
“Moses lives in Africa, works for a large global organisation and is responsible for elephant human conflict resolution.
Abraham lives in India, works for the same large global organisation and is also responsible for elephant human conflict resolution.
Moses grew up in the African bush, where there is a kids story that a bee (rather than a mouse) can scare elephants. Moses noticed that those villages who kept beehives had less elephant conflict events than other villages, all other factors being equal. To test his theory he put beehives in those villages with the most number of elephant conflict events. Lo and behold conflict events went down. They went down in every village bees were introduced. The honey was also a money maker so there was a double win.
Now Abraham was commenting on the fact he hadn’t found any reliable solution to human elephant conflict to a visiting consultant, who just happened to have been to Africa and met Moses. Serendipitous, luck, call it what you will the consultant put Abraham in contact with Moses. Elephants people and bees across two continents benefitted”
Social media tools can do this for the enterprise.
That is the business value.
Serendipity
Still not convinced ?
Ask your senior management team why they play golf, or polker or belong to the old boys club.
How would serendipity go down as a social media deal clincher in your organisation?
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